Licensed-merch, engineered for retail
Operation Fandom turns licensed IP into retail-ready product — designed in-house, manufactured to spec, and placed on shelves at Target, Walmart, GameStop, Amazon, and the specialty channels fans actually buy in.
Distribution — mass, specialty, and international
What we do differently
Most manufacturers hand off design or lean on a single retail relationship. We built the whole stack — creative, licensing, manufacturing, compliance, and channel — so partners don't stitch four vendors together to hit a launch date.
Direct relationships at Target, Walmart, Amazon, GameStop, Hot Topic, Spencer's, BoxLunch, Wayfair, Best Buy, Macy's, plus international via ShopForGeek, Galaxus, and Genki Corp. One program, every shelf that matters.
Concept development, style-guide interpretation, licensor approvals, retailer buy-side pitching, and packaging — every step handled by the same team, so approvals happen in days, not months.
CPSIA, Prop 65, EDI 850/856, GS1, FDA food-contact for drinkware — the paperwork that gets programs killed at big-box vendor onboarding is standard operating procedure here.
Royalty-driven revenue that compounds as programs mature. Long-tail franchises (Dragon Ball, Naruto, The Office) sit alongside high-velocity launches (Chainsaw Man, JJK) — a portfolio that doesn't rely on a single hit.
Two tracks, one engine
Rights holders get a licensee that designs, ships, and sells. Retailers and brand partners get a private-label engine that behaves like an in-house design studio.
We take an existing IP — a studio franchise, game publisher, sports league, or artist estate — and turn it into a full merch program across drinkware, home, plush, apparel, and gift.
We act as the design, engineering, and manufacturing engine behind a retailer's private-label or a brand's co-branded goods program — line-sheeting, packaging, and factory management included.
Distribution depth
Depth beats novelty. A licensed program only pays back if it hits both the mass buyer at Walmart and the specialty buyer at Hot Topic. We route the same program through both — with the right SKU, price point, and packaging for each.
Made by fans, for fans
Everything we make gets held, unboxed, and evaluated by the same people it's designed for. That's not a marketing line — it's how the roadmap gets built.
Start a program
Licensors, retail buyers, and brand partners — one form, routed to the right desk. We reply within two business days.
